Grow Your Highly Targeted Business Twitter Audience

Grow Your Highly Targeted Business Twitter Audience

 

Grow Your Highly Targeted Business Twitter Audience

At OrangeWave.marketing we decided to share with you, How To Grow Your Highly Targeted Business Twitter Audience because there isn’t a single article to be found on the web on how to really do this.

Without targeting relevant people, as a business, you’re never going to get the best results out of Twitter. It’s clear that when you are an entrepreneur trying to sell a product or service, you can’t effort to ignore Social Media Networks.

We’re convinced having a strong Social Media Presence will become more and more important as a way to build Brand awareness, Generate Leads, Drive Traffic to Your Website and as Social Proof.

With the major Social Media Networks like Facebook, Instagram, Twitter, Pinterest and LinkedIn (written in order of the number of active users), it’s clear that Twitter isn’t the Leader of the Pack.

Facebook with it’s 2.06 billion monthly active users, is along with it’s adopted, sister Instagram way ahead of the rest.

 

SO WHY BOTHER GROWING A TARGETED TWITTER AUDIENCE?

Apart from the fact, Twitter’s algorithm is way more cooperative to show your content without paying a lot of money for it, it’s also a lot easier to build a respectable Twitter Audience. Which in turn can be used to Grow your Facebook, Instagram, Pinterest & LinkedIn accounts.

There are many ways to easily Grow your Twitter following but the easier the method, the worse the results are going to be.

Buying Twitter Followers is one of the WORST things you can do as a StartUp or Small Business Owner. Unless Vanity is going to pay the bill. Even if the Followers are Real, the chance they align with your Business is little to none. Often, you end up with what we call “The Unhatched Egg Army”. Not a pretty sight!

Then there’s the Hashtag Gang you can join.

It’s a group of people who have taken the oath to their queen to follow and retweet posts of everyone who have taken the same oath. As with buying Twitter Followers, not the Audience you’re looking for as an entrepreneur.

A fairly better solution is to make use of a respected Company that Grows your Twitter Audience by the use of Keywords. Their system is totally automated and they have proven to deliver results.

Although it is a good alternative, there are downsides to mention within this method.

It is not possible to indicate how many followers the person to follow should have. This is an important factor that we will return to later. It is a totally automated system that is focussed entirely on keywords. Which means it blindly follows whoever matches the keyword criteria.

A Way to win over your Twitter Audience is to produce Top Notch Content and produce a lot of it on a regular basis. This is by far the noblest way to grow your audience! However, we haven’t met many startups and SMB’s with that kind of time on their hands to be able and produce a killer blog post each week.

 

Reading Time: 24 minutes

 

SO WITHOUT FURTHER ADO, LET’S GET STARTED.

We have divided this blog post into 11 chapters. If you want to skip a step, you can navigate by clicking on the chapters.

1. FINDING THE RIGHT KEYWORDS IS KEY TO SUCCESS.
2. MAKING A LIST OF COMPETITORS.
3. USING SNIP.LY TO ADD A CALL TO ACTION.
4. SETTING UP YOUR AUTOMATED TWITTER FEED WITH DLVR.IT.
5. INTRODUCTION TO STATUSBREW.
6. ADDING SOURCES TO USE AND CLEANING UP YOUR TWITTER ACCOUNT.
7. FOLLOWING THE RIGHT PEOPLE AT THE RIGHT TIME.
8. FINDING NEW SOURCES TO KEEP THE WAVE GOING.
9. CHECKING THE NUMBER OF QUALITY USERS IN SOURCES.
10. HANDY AUTOMATION IN STATUSBREW.
11. POSTING CONTENT WITH STATUSBREW.
12. EPILOGUE.

In order to complete the journey to Grow Your Highly Targeted Business Twitter Audience, We need a few applications to achieve our goal.

The most important application that we are going to use is Statusbrew which is a Growth hacker’s dream come true when it comes to Maintaining and Growing your Twitter account.

Apart from Twitter, it also supports Facebook, Instagram, LinkedIn, and Google+. It’s divided into 3 disciplines: Publish, Audience and Reporting and can be set up to be used by a team. There’s a Free version available but in order to make use of Sources (which we’ll be using extensively), you need the Teams and Business Edition. Use THIS LINK to get 20% DISCOUNT for a LIFETIME. A Creditcard is required but there’s a 14 days trial. If you don’t like the application (which we doubt), you can always cancel the subscription within the 14 days and be an experience richer without a penny lost.

We’re also going to need a mind mapping application to determine our Keywords. Any mind mapping application will do. We recommend using SimpleMind Lite which you can download for free at https://simplemind.eu/download/free-edition and is available for Mac & Windows.

We’ll also set up a free dlvr.it account to be able and Automate Curated Content to be sent to Twitter. Visit https://dlvrit.com and set up a free account.

We recommend making use of Snip.ly to add a Call-to-Action to every link you share. It’s free to use with 1 Twitter account!
Head on over to http://snip.ly and set up a free account.

 

1. FINDING THE RIGHT KEYWORDS IS KEY TO SUCCESS.

We’ll be making two groups of keywords. One group to define your Business which will be used to set up an Automated Twitter Feed and find Sources and one group to define your Customers.


Business Keywords

Fire Up your chosen mind mapping app and name your first node “Keywords”. Then write down all the primary keywords for your business, product/service and directly related aspects of your business. If you have a website, (which you should), add the keywords you use to rank your website. Do you have a list of favorite blogs that align with your business? Add them to the mix. Don’t overthink it and just write down what comes to mind. We’ll be more selective later on.

If you have been using Your Business Twitter Account for a month or more, there’s a chance, RightRelevance already gathered information concerning the content you posted in the past. Head on over to http://www.rightrelevance.com, click on login to the far top right and choose to “Continue with Twitter”.

You’ll be presented with Top Articles which are curated based on the content you posted in the past. In the menu on the left side, click “My Influence”. It will start to populate a list of categories that (in rightrelevance’s database), classify your content best.

Compare the list generated by Rightrelevance with your keywords and see if there’s a match or pattern to be found. Add in those keywords that you find relevant to yourself and your business.

To get an idea of what a mind map might look like in this context, here’s an example.

Twitter Growth - Mind map example
Mindmap example with the main keywords connected to related blogs.

 

In case you’re struggling, finding more keywords to use or if you just want some more inspiration, try KeywordShitter 2.
Just type in the keywords in the input window and hit Start shitting 😎


Customer Keywords

Now look for the keywords to define your customers. This will be a tougher job than to find keywords to define your business. But don’t worry, we can do with far fewer keywords here. As a matter of fact, it needs to be as general as possible.

To give an example: If you are a Web Designer looking for clients, you’re not going to use Web Design as a keyword to find clients on Twitter. You would end up finding people who try to sell you a website. Web Design would belong to the Business Keywords. A good starting point would be Startups, Freelancer, B2B, entrepreneur, business, CEO. Perhaps you are a Web Designer focusing on a specific professional sector making websites for Car dealers. In that case, add Car Dealers to the list of keywords.

With the keywords in place, it’s now time to become more picky and selective. Try to categories them in a structured manner. Are there any similar keywords? Weed out the weaker or less relevant keywords. If you look at the mindmap example, you see the main keywords: Freelance, Graphic Design, Social Media, Business, Growth Hacking, CEO, CSS, WordPress, Entrepreneur, Marketing, Web Design (12).

Last but not least, add some keywords of your personal interests. You want a professional Twitter Feed but adding a personal touch works magic. πŸ§šβ€β™€οΈ

The nodes connected to the keywords are blogs, related to that keyword. A good way to gather related blogs to your keywords is by using Feedly.com or when you are already making use of Pocket, head on over to getpocket.com and type in the keywords. You might be surprised how many of the keywords you already been using in the past. Once you’re done finding the right blogs corresponding to your keywords, give it one more critical glance. Are you happy with the mindmap you’ve made and are the blogs in balance? Not too many on this subject and too little on another? Added some personal touch to it?

Great!

Tap yourself on the back because you now have mapped out a foundation of Keywords to Target your Twitter Audience, The Content to Post and the Hashtags to use for your posts! Let’s move on to the next step.

 

2. MAKING A LIST OF COMPETITORS.

It’s time to quickly compile a list of direct competitors and companies/organizations that sell similar products or services.
Again, you can simply write down everything that comes to mind. Even if it’s not direct competition, but the company has common ground or attracts the same type of public, just add them to the list. Keep your Core Keywords in mind. Are there other companies compatible with your keywords? Write them down.

Got a decent list of 20 or more? Great! Now let’s check if they are active on Twitter.

If they are, copy/paste their Twitter Handles. You have 10 sources at your disposal in Statusbrew so the more the better!
If you doubt the quality of followers/followings of a certain account, you can use TwitterAudit which can be found at https://www.twitteraudit.com and is made by @davc and @grossnasty. We have checked Twitter Accounts with it, knowing the account tested was full of bought Twitter Users. TwitterAudit nevertheless was very mild in its judgment. So when it shows you a thumbs down, it’s not Source material.

Arrange the Twitter Handles in order of highest Twitter Followers count. The more followers they have the better. There is, however, a limit set of how many followers a person can have to be used as a source. This amount is out the top of my head 600.000.

 

3. USING SNIP.LY TO ADD A CALL TO ACTION.

As mentioned before, you can add a Call to Action to posts you share on Twitter and other Social Media Networks by the use of snip.ly for free. It doesn’t work on all websites though and this is because it makes use of iframes. If iframes are disabled on a website, it will not work. Then again, it’s a great way to drive customers to your site or social networks.

Visit snip.ly and sign up for a free account.

If you prefer to not make use of snip.ly, you can skip this part and goto
4. SETTING UP YOUR AUTOMATED TWITTER FEED WITH DLVR.IT.

Click the blue button “Create My First Snip” and you’ll be able to set up your brand by uploading your company logo or personal photo and adding the name of your company. Click Continue ➑️

Here’s where the fun starts.
Add your message – The Actual Call to Action.
Decide the button text – for example: Show me More!
Add the URL where the button should link to.

After you made your first CTA, you will be presented with the Dashboard where you can see how your Snips are performing once they are being used. Let’s make a few more CTA’s and than we’ll move on to the next stage. On the left hand under Dashboard you will find Call-to-Actions under the Manage button. Now you see a blue “New Call-to-Action” button to make more CTA’s on the top right corner. Make a few more CTA’s so you have some variety.
Once you started making use of snip.ly, check back regularly and see how your Call-to-Actions are doing. Try different variations to see what works best.

As mentioned earlier, snip.ly doesn’t work on all blogs. To make sure we don’t waste time and bandwidth on blogs that don’t show the snip.ly CTA, we are going to test our blog post links now.

Within the main Dashboard of Snip.ly, you find a corn yellow button on the top left that says “Create Snip”. If you click the button without entering a URL, a new page loads with Create a Snip. Just paste your URL’s in there without clicking the blue button “Snip”. It will show you immediately if a CTA can or can’t be shown on that page. Write down the names of blogs that pass the test and let’s start generating those URL’s to add in dlvr.it.

In the Snip.ly Dashboard click on Integrations and then choose RSS Feeds. We’re going to attach a Snip.ly CTA to one of your Blog URL’s. Click the “+Create New Feed” button on the right top of your screen. This will bring you to a new screen with on the left a drop-down menu with your freshly made Call-to-Actions and a field to paste your Blog URL.

When the URL doesn’t contain the right path to the blog, you get a warning message.

Twitter Growth - Snip.ly Error
Warning message when inserted URL to Blog isn’t correct.

 

If this happens you can switch over to dlvr.it, click the “Add New Feed” button and paste the URL there. If it finds the blog, it’s shown underneath the search field. Instead of clicking the plus sign to add the feed, click the text “view” next to the name of the blog. It will open a new window with Cronycle. In the address bar, you will find the correct URL looking like this: https://app.cronycle.com/rss-reader?rss=https:%2F%2Fwww.invisionapp.com%2Fblog%2Ffeed%2F rendered a bit weird but %2F = / so, in this case, it would be https://www.invisionapp.com/blog/feed.

Switch to snip.ly, copy the correct URL and it will work πŸ˜‰
Once you’re done attaching the CTA’s to your blogs, you now have a list with Feed URL, Feed Title, Output Feed and Call-to-Action.

 

4. SETTING UP YOUR AUTOMATED TWITTER FEED WITH DLVR.IT.

If you haven’t already done it, click the SIGN UP FOR FREE button and register.

Once you’re logged in, you will be presented with a Search field. If you have decided to add CTA’s with Snip.ly, copy and paste the generated Snip.ly URL which looks something like this: http://snip.ly/dashboard/rss/gen/5a71400ad5c2180295326f6f. If you skipped the Snip.ly part, just type in the URL of the blog post you want to add to your Twitter Feed. It will start searching for it and once done, shows the result underneath the search field along with a big + sign. Click the “+” sign to add the feed.

On the next screen, you see the Feed Name, News Items, First Post, and Echo. I suggest you leave all as is for now. By enabling the Echo feature, you can recycle your blog posts to be posted again at an x amount of hours or days you like. We make use of this feature because people aren’t all online at the same time and this is a good way to present it again to those that missed it. ICYMI = In Case You Missed It.

Now click “Next” Connect Socials and connect your Twitter account. You have the option to Connect your Facebook, Twitter, Pinterest, Google+, LinkedIn, LinkedIn Company Page, Tumbler, RSS and StockTwits accounts. But let’s stick with Twitter for now. *Bonus Tip: If you decide to make use of dlvr.it for other Social Media Networks like Facebook & LinkedIn, make separate feeds! That way you can control the appropriate amount of posts per day on each network.*

After you connected your account, click Start Posting.

In the window that pops up now, click “settings” and on the next screen “Click Updates”. I suggest you change the Max posts per update to 1 and Max posts per day to 24. Of course, you have to test and see what works best for you. Now Click the “Item Text” link. Now, the Keywords we have been working on in Step 1 come in to play. In the Prefix, add the Keyword you assigned to the blog as a # hashtag. The options Filters and Location can be ignored for now. Click “Advanced” and enable Ignore feed items with no title. Click “Save” and your first feed is operational!

By clicking “Socials” in the top main navigation, you see the Social Network Accounts you added. Click on your Twitter Account and in the newly revealed menu click “edit”. Now click the “Advanced” link and you find Auto Hashtag Placement. Set it to Before Post Content and set the Max # of Hashtags to Use to 2. This will result in dlvr.it automatically adding hashtags the original blog poster assigned to the post. Proceed with adding your blogs to dlvr.it. Blogs without a snip.ly URL can be added directly.

We now accomplished setting up an Automated Twitter Feed Curated and Aligned with your Business!

'If you only focus on growing your Twitter Audience without personal engagement and without sharing quality content, your audience will enter through the front door and march right out through the back door.'Click To Tweet

Subscribe to the Newsletter and Stay in the Loop πŸš€

 

5. INTRODUCTION TO STATUSBREW.

As mentioned earlier:

There’s a Free version available but in order to make use of Sources (which we’ll be using extensively), you need the Teams and Business Edition. Use THIS LINK to get 20% DISCOUNT for a LIFETIME. https://statusbrew.com/orangewave. A Creditcard is required but there’s a 14 days trial. If you don’t like the application (which we doubt), you can always cancel the subscription within the 14 days and be an experience richer without a penny lost.

Statusbrew is a One-in-All application.

Let’s quickly and briefly go through the menu, on the top left side from top to bottom.

At the HOME SCREEN, you are presented with a graph to quickly see the overall progression of all your Social Media Networks combined. You can filter by a channel to see how a Social Network is performing individually. There are various filters at your disposal to get a deeper insight so you can adjust your Social Media Strategy as you see fit.

Under PUBLISH you will find the place to schedule your posts, the Content Recycler, and Category, the calendar with all your scheduled posts (Which has been added recently and is still in beta) and Suggestions (Also a recent and great addition). Suggestions give you the opportunity to post content from feeds you add, without leaving Statusbrew.

AUDIENCE is the place where you can maintain and grow your Twitter Account. It’s where you will find all information concerning people you follow and are following you, as well as people who aren’t following back, new unfollowers etcetera. It’s also the place where you find varies filters which along with Sources, enables you to, yep you guessed it, Grow Your Highly Targeted Business Twitter Audience!

The REPORT section is where you find all the statistics you need to make rational decisions on your SMM strategies. Analyze your progression with extensive insight into Audience Growth & Engagement Growth. You have a full overview of how your posts are doing in terms of Likes, Comments, Shares, Clicks, Impressions and it all can be segmented into groups as you see fit.

Now that you’ve had a quick tour through all the rooms at Statusbrew, it’s time to get started.

 

6. ADDING SOURCES TO USE AND CLEANING UP YOUR TWITTER ACCOUNT.

Let’s start with the obvious sources, your competitors and companies/organizations who offer equal products/services as your company does. To get to the sources, you can first click the “Home” button on the left top and then scroll down to Audience and click “Manage Profiles”. This brings you to App Settings where you find “Add Sources” underneath your Profile(s). Click the link “Add Sources” and fill in the competitor on the top of your list. Do the same for all the other competitors. Remember, 10 is the maximum. It will take some time for Statusbrew to fetch all the data. So let’s, in case you already used Twitter, use this time to maintain and clean up your Twitter account.

Back in Audience, click on your Twitter account which is located above the filters. You now see all the Sources you added along with a progress bar. Once all data has been processed, they are ready for use. Next to your Twitter account, you find a Dropdown Menu. In there you see all the options you have, to organize and get an insight into your account. Let’s call it the Criteria Selector as the Statusbrew team refers to it. You will also find Tags and List options in the menu. Tags are very useful and we’ll make use of them later.

Twitter Growth - Statusbrew - sources criteria selector
Sources loading on the left and the Criteria Selector on the right.

 

Choose My Followings in the Dropdown list to see the condition of the people you currently are following. In the filter panel click Reset to make sure no filters are active. When there’s no Reset button in sight, it means none are active and we can continue. Select Zombie Users and then Zombies Only. In this case, the smaller the list the better. If by any means, you bought Twitter Followers in the past, be prepared to click the red outlined unfollow button a lot!

Twitter Accounts in Statusbrew are seen as Zombies, when they either haven’t been active for a long time, have an extreme unbalanced followers/followings ratio (following a lot with little to no followers), or have no followers and followings at all. These accounts can all be unfollowed without a thought unless you know who they are and want to keep them despite the fact they are – hmm, Zombies. Let me know when you’re done.

Done? Ok, great!

Now that you cleaned out your Twitter Account on the Zombie department, let’s cleanup even more.

At OrangeWave Twitter Growth, we have set a few standards as good practice. This means we don’t follow people with less than 500 followers. The first reason for it is because we want to weed out the chance of following people who started enthusiastically with Twitter and then never use it again. The second reason is REACH and the third reason is that we don’t want the accounts of ourselves nor our clients to look like an account grown by Buying Followers.

All other suggested filter settings are self-explanatory and are to make sure you follow active people who took the time to properly setup their account.

TimeZone and Language filters.

When you run a Local business, it’s likely, you want to target people in a certain radius of your company. In this case, the use of the Timezone filter is a powerful feature. Combined with Language filters you can target just the right audience. In some occasions, the Timezone filters might not always work a 100% so do keep an eye on the Location of the person to follow.

Here are the suggested filter settings we use (excluding the Timezone and language settings).

  • Followers Count – greater than 500
  • Tweets per Day – greater than 1
  • Last Tweeted – less than 7 days ago
  • Profile Picture – has profile image
  • Zombie User – not a zombie
  • Exclude by list – Exclude previously followed users

After you have set the filters, you can click the “Save Filter” button on the bottom. Name it “Follow Filters” for the purpose of this walkthrough. You now have saved a combination of filters which can be activated by the click of a button.

If you now, click on Filters next to Reset, you see your saved filter settings in the drop-down menu.

This filter group is to follow people and of course, you can adjust it later on to your specific needs.

Now that you have an idea of how the filters work, let’s continue with cleaning your Twitter account.

With “My Followings” still active, set the Followers Count to less than 500 or the amount of your preference. Quickly check the results and see if there are people you don’t want to unfollow. You can either skip to unfollow them or you can whitelist them.

Twitter Growth - Statusbrew - Row Action Selector
Statusbrew Row-Action-Selector

 

To Whitelist a person, click on the row to select the person. Selections are highlighted in light blue. If you click nearby or on the profile image, User details will be shown on the right side of the screen. As soon as a selection is made, a new User icon appears in the top right menu with an indication of the number of selected rows. Let’s call it the Row-Action-Selector. To Whitelist people, click the Row-Action-Selector and in the Drop Down menu look for Add to Whitelist. It might take a few seconds before the Unfollow button chances into Whitelisted, (a browser refresh always does magic). If you click once on the button whitelisted, the Whitelisting is undone and the text turns into Unfollow again. Whitelisted users can be filtered out by using the Exclude by List – Exclude Whitelisted users filter.

Twitter Growth - Statusbrew - Exclude by list
Statusbrew – Exclude by list menu

 

Once you’re done with unfollowing users with less than … followers, reset the filters and proceed with:

  • Tweets per Day – lesser than 1
  • Last Tweeted – greater than 7 days ago
  • Profile Picture – has no profile image

Remember, these are our recommended settings.
Use settings as you see fit.

The reason you have to apply these filters one by one at first use is that you have to be able to see all the results separately instead of a string of filters.

Last but not least, we are going to unfollow all accounts that aren’t following back. To do this, click the Criteria Selector and choose “Not following back”. You might follow people/companies out of interest for their products/services/information with the knowledge they will probably never follow you back. For instance inc.com. You can either whitelist those type of accounts and then use the filter Exclude by list to exclude whitelisted users. Or, even better, Add them to a List.
πŸ’‘ By adding them to a list, you can segment by interest and quickly find them.

'You can easily manage your Lists in Statusbrew. Organise them into categories and you have a source of content to share as an addition to your automated Twitter Feed.'Click To Tweet

If you already have an existing list in which you would like to add an account, just select the account as you did to whitelist a person and goto the Exclude by List Menu and choose to add to list from the Drop down menu.

If you need to make a new list, you can do that too from within Statusbrew. In the Criteria Selector, scroll down and select Owned Lists. You see your current lists and can make a new list by clicking the link “Create list” in the top right corner.

If you completed the process, you now have a well organized Twitter Account which holds no secrets for you anymore.

Let’s check the progression of our Sources, shall we?

Click on your account on the left top to see the list of Sources. Are they completed yet or do they still show a progression bar? You could hit the refresh button ones to see if they update. It’s perfectly normal for a Source with an extreme amount of followers to take up some time.

I’m sure some are ready for use so let’s get started.

 

7. FOLLOWING THE RIGHT PEOPLE AT THE RIGHT TIME.

Let’s select the first source from the top that is ready for use. We have a total overview of the Followers, followings, not following back, mutual follow back, people who mentioned the source, fans, common followers etc.

Let’s set it to Source’s followers and have a look at all the info we are presented with. In the same row as the Search field on the left, you find “display columns” on the far right. In there you can select what info to display. You can also sort on Followers, Followings and Last tweeted by clicking the corresponding links.

'Statusbrew is giving us full insight into every aspect of the Source in use. It's a Growth Hackers dream!'Click To Tweet

We got a great insight on the followers and followings of our competitor. They have already done most of the work for you. They attracted people that are interested in their products, they probably have and still are spending time on following people worth following with business in mind and we can now cherry-pick the followers and followings that are actually active, have a profile image, tweet a certain amount a day and have the number of followers we want them to have. Furthermore, we can filter them out by location, language and customer keywords!

Let’s use the “Follow Filters” we made earlier. Click Filters and select it from the Drop down menu. The list will now be ordered on last Tweeted (last seen, active online).

Paste in your customer keywords separated by commas in the Search field.
Example: Startup, Freelancer, B2B, entrepreneur, business, CEO

Before you start following people, I want to give you a few basic tips.

πŸ’‘ Since you’re using Sources and filters, you already are aiming with a sniper scope. If it turns out your customer keywords are holding you back from following more people because they aren’t up to par or just too specific, either add more to the mix, adjust them or also follow people without them.

Use Source’s Followers and All following to follow people.

Try to follow people who have been online within 15 mins ago.
The ideal situation is to catch them while they are online.

The chance people will follow back when it’s more than 30 minutes ago, is slim. That’s also the reason why you every now and then see people who follow 1500 people with 500 followers. Blindly following people get’s you nowhere.

“At OrangeWave Twitter Growth, we Manage and Grow your Highly Targeted Business Twitter account, Starting at $250 per months.”

Don’t follow 1000 people in one session to be done with it.
People come online in waves (OrangeWaves) every 24 hours.

“See the 1000 follows you have in your pocket as a precious gift and use them wisely.”

 

If you don’t want to have a constant negative follow/following ratio, you will have to unfollow all that didn’t follow you back. Giving people 3 days to follow you, is a good starting point. Once you have followed people, the number of days will be shown under the You Followed column. To be able to unfollow people, you need to exit Source mode. To do this, click on the X next to your name.

A Source is considered usable with a conversion % of 15 or more
A Source is considered good with a conversion % of 25 or more
A Source is considered fantastic with a conversion % of 50
consistent, measured over a period of at least 2 weeks.

So when you are serious about gaining more followers, you should check the conversion % of your Sources regular. Remove the ones that underperform and replace them with new ones. In order to be able and decide if a Source is bad or good, at least follow 100 people. When following a 100 people takes weeks to accomplish with that particular source, it’s an indication that their audience isn’t very active and might even be fake. Or their audience is just way too small.

You can Find Conversion in the Audience window under “Grow” which is next to the Manage button which is currently active.

People will of course also follow you spontaneously. It’s a Social Media Network after all which makes it business and pleasure. Also, in this case, you will have to remain consistent with the maintenance of your Twitter account.

To do this, select “My Followers” in the Criteria Selector and activate the “Follow Filters” and paste the customer tags into the Search field. Yes, this is a very harsh selection and many will not get passed the filters and keywords. It is, however, in your best interest to keep your Business Twitter Account a Business Twitter Account.

πŸ’‘ Some of the people who didn’t pass the filters and keywords, still have a chance to become Connections through their actions and engagement with you. We’ll get back on that later on.

 

8. FINDING NEW SOURCES TO KEEP THE WAVE GOING.

With the business keywords, we can often find new Sources from within current Sources. To do this, use the Source with the highest conversion percentage, set it to Source’s followers in the Criteria Selector, apply the follower’s filter and paste your Business Keywords in the Search field.

Now click on Followers to order the list to followers count. Activate the Bio column if it’s not activated yet. Look for accounts that have a Bio description similar to yours. Are they having enough Followers, are they active, is the location to your liking? If yes, copy/paste their Twitter handle into a text document and move on to All following and repeat the process. Do this with all the good performing Sources and just copy/paste Twitter Handles of possible future Sources. πŸ’‘ Quickly check them with Twitter Audit (mentioned and incl. link earlier), on quality before adding them as Source.

 

9. CHECKING THE NUMBER OF QUALITY USERS IN SOURCES.

I decided to not add this one earlier because it’s not a fun task. Nevertheless, it’s good practice to check all new Sources on the number of quality users. We call them Keyword Compatible Users and we use the Tag option to, later on, find them back easier. To make use of Tags in Statusbrew, you first need to create one.

Exit Source mode and look for Tags in the Criteria Selector. Click create tag and give it a short name. We use KC. If you’re going to use tags more in the future, try to use short names. Otherwise, they take up too much space. While we’re at it, also create a Tag: “AddedUs2List”, “MentionedUs”, “RetweetedUs”.

Now the process is really straightforward but time-consuming because of the scrolling and load-time that is involved. Ever worked with big Excel documents and forgot to grab the scrollbar to scroll from top to bottom and used the scroll wheel instead? That type of thing.

Select the Source you want to check, start with Source’s followers, apply the Follow Filter and add the customer keywords in the search field. Now scroll until you reach the end. You have an indication, more or less, by looking at the Last Tweeted column. When it reached the 7days ago, you’re getting close to the end. Once you reached the end, select the last row and you can quickly scroll to the top again. Shift + click to select everything and click the “Row-Action-Selector”. From the Drop down menu click “Apply a tag” and add it. Write down the number of selected rows, you can use it to compare your other Sources and draw your own conclusion on which ones to cherish and which ones to remove. Here it comes – repeat process with all following.

You now don’t have to fill in the keywords for a while either because they are tagged. Perhaps you find this process too nerdy and annoying, but better to know with an option to forget than to forget the option to know πŸ™‚

 

10. HANDY AUTOMATION IN STATUSBREW.

Before we jump into this one, I have to apologize on behalf of the Statusbrew team, that the Conditions screen under Rule Builder might look a bit messy. They are aware of it but have a surprise in store for us.

This blog post isn’t meant to go through each and every option within Statusbrew, but I do want to show and share with you the Rule Builder. This little Gem works a little like IFTTT with an Event as the starting point and a condition to set to trigger an Action. I mentioned earlier, people still have a chance to become Connections through their actions and engagement with you and it’s through Rules we can monitor all this.

You can create Events for Follows me, Mention me, Adds me to a Twitter list and Retweets me.

We especially like the “Mention me” Event which can be used to Mention a user in a Tweet back with a message like:

“Hi {twitter_handle}, Thanks for the Mention! Check Out https://orangewave.marketing πŸš€ Twitter Growth Plans & Prices.”

To make a new Rule, from the Audience main screen, click Grow in the top left corner next to Manage. At the bottom of the sidebar menu, you will find Rules.

Click “Create New Rule” and in the events screen choose “Mention me”. Let’s name it Mentioned and click Next. In the Conditions screen, you find the filters you’re now familiar with. My suggestion is to set the minimum amount of followers to 100, add the Tag “MentionedUs” we made earlier and leave all the other settings as is. The 100 followers are set to prevent responding to fake/porn accounts.

Click Next again and you’ll find the available actions to apply when conditions are met. In this case, we prefer to use “Mention user in a tweet” – We want the message to be visible to all.

Write a catchy message and use one of the variables to mention the person who mentioned you. twitter_handle works best, a mention of a mention.

 

11. POSTING CONTENT WITH STATUSBREW.

You probably already have experience with either, posting scheduled posts with services like Buffer or perhaps made use of Content Recyclers like Socialoomph.
Statusbrew can do both.

Since posting scheduled posts is pretty self-explanatory, I’m going straight towards setting up a Content Recycler.

πŸ’‘ Tip: Statusbrew has a Browser Extension for Chrome, Firefox, and Safari which you can easily install from within the browser itself. Using Chrome and feeling lazy, Click HERE to download the extension for Chrome

Click the “Publish button” (Cool Paper Aeroplane icon), next click “Category”, located at the left top and in the new window click “Create Category”. Now, let’s give your Category a descriptive name like My Ads. The Location is automatically filled in but perhaps you need to change it.

You can now add times to post for each day.
Let’s assume you’re making a category for your Ads, in that case, you want people to see them regularly but don’t want to annoy your Twitter Audience either.

Depending on how many different ads you have and the amount of content you sent, I would start by posting every 3 hours. The balance should be something like 70/30. Meaning 70% informative posts and 30% ads.

Posting like this: 10:15 – 13:15 – 16:15 – 19:15 – 22:15 01:15 – 04:15 – 07:15 it perceives to be more random. Once your done adding the time slots, don’t forget to click “Save”. PS. I’m Dutch and prefer to use the 24-hour format as an example. Statusbrew works with am/pm.

Click the Paper Aeroplane icon again and next click “Content Recycler”. Clicking the blue “Create Post” button brings you to a new window where you first have to choose the account for the Recycler. Give your Recycler a descriptive name like “My Ads”. Select the Category “My Ads” and add a Description if you like.

Once you saved your first Content Recycler, it brings you back where you started but this time there’s a “Create a post now” button. Your Category is active so as soon as you add content, it will start posting on the first set time you added.

'With a Content Recycler, The Automated Twitter Feed with or without Attached CTA's and a Basic understanding of Statusbrew, you now have a Smooth Running Machine to Grow Your Highly Targeted Business Twitter Audience.'Click To Tweet

 

12. EPILOGUE.

Hopefully, this Guide was useful to you and contributes to your company’s Social Media Marketing success!

There’s no shortcut to Grow Your Highly Targeted Business Twitter Audience.

In order to get the best out of it, you need to put in the time.
With the right Tools and above-described methods, you will, however, book way better results!

OrangeWave provides Twitter Growth Services starting at $250 p/month.
While you concentrate on Growing your Business, we are dedicated to Grow Your Highly Targeted Business Twitter Audience!

'Your Facebook ads disappear as soap bubbles after the expiry date, your Twitter followers remain available.'Click To Tweet

We expect that Twitter will see strong growth in 2018. This is because more and more Freelancers, StartUps and Small Businesses realize that Facebook does not (always) work for them. They work for Facebook, not the other way around.

Twitter is one of the most versatile networks where, by building your Twitter audience, you can market your content with text, photos, videos and link directly to your website.

 

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